Unit 2A, 17/F, Glenealy Tower, No.1 Glenealy, Central, Hong Kong S.A.R
White-label
Your brand on top. Our platform underneath.
Baasplus was built multi-brand from day one. Everything customers see — and everything regulators read — carries your identity, driven by configuration instead of forks.
Multi-brand by design
Proven with live brands, not a roadmap slide
Multiple branded banking products already run in production from this single codebase — each with its own identity, languages, feature set, suppliers and isolated infrastructure.
A fork-per-client model rots: every fix must be repeated, every audit multiplies. Baasplus keeps one engineering effort serving every brand — your product gets every platform improvement, and your brand stays entirely yours.
Configuration, not code
What changes per brand
Each layer below is resolved from brand configuration and asset packs — the application code stays identical across brands.
Visual identity
Logos, color palettes, light and dark themes and imagery are brand asset packs resolved at build time — the same code renders a completely different app per brand.
App identity
App name, bundle identifiers and store listings are per-brand, so each brand ships its own iOS and Android apps under its own developer accounts.
Languages
Translations ship per brand in six languages — Italian, English, French, German, Spanish and Chinese — with brand-specific wording where it matters, and additional languages added on request.
Legal entities
Owner and operator entity names are configuration placeholders substituted across the app, statements and documents — aligned with your corporate and licensing structure.
Branded communications
Transactional emails use per-brand HTML templates, sender identities, colors and signatures, in every supported language.
Feature flags
Cards, bill payments, POS, international rails and more switch on per brand and per release channel — launch lean, enable modules as the product matures.
Supplier selection
Retail and business rails are chosen per brand: different brands on the same platform run different BaaS/EMI partners today.
Isolated infrastructure
Every brand gets its own cloud projects, databases and secrets. Sharing a platform never means sharing data.
How a brand launches
From brand pack to app store
The launch path is an engineering checklist we have run before — not a discovery project.
1
Brand pack
Logos, palette, typography, app name and store identities are assembled into the brand’s asset and configuration pack.
2
Configuration
Legal entities, languages, feature flags, limits and email templates are set for the brand — no application code is forked.
3
Partners & integrations
Your licensed BaaS/EMI partners and service suppliers are connected through the platform’s drivers; missing ones are added.
4
Launch & operate
Web, iOS and Android apps ship under your brand, with the back office, analytics and automation live from day one — operated by the team that built them.
Baasplus is software. It is not a bank or an electronic money institution: in every live deployment, regulated banking and payment services are provided by the licensed BaaS providers or EMIs integrated with the platform.
Contact
Let's talk about your banking product
Tell us about your brand and target market, and we'll walk you through the platform, the white-label setup and the integration options.
Headquarter
Unit 2A, 17/F, Glenealy Tower, No.1 Glenealy, Central, Hong Kong S.A.R
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Baasplus
Baasplus is the software core of a modern banking product: white-label customer apps, an operations and compliance back office, analytics and a ready-made integration layer — designed, built and operated end to end by HKMSP.
CONTACT US
Unit 2A, 17/F, Glenealy Tower, No.1 Glenealy
Central, Hong Kong S.A.R
Office Hours: 9AM - 7PM HKT
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Baasplus is a software platform designed, built and operated by HK Managed Services Provider Limited. Baasplus is not a bank or an electronic money institution and does not itself provide banking or payment services. In any live deployment, regulated services are provided by the licensed banking-as-a-service providers or e-money institutions integrated with the platform.
© 2026 HK Managed Services Provider Limited. Baasplus is a product of HK Managed Services Provider Limited.